Trek held its annual product show last week and showcased
all of its 2013 product to dealers from all over the world. The
new stuff is leaps and bounds ahead of last years program with
several new frame platforms and accessory groups in all markets
that the company operates in.
I walked the show several times talking with dealers and they
all seemed to be receiving the new product very well. I was
especially pleased to hear how excited they were for the frame
platforms that I acted as lead industrial designer on. Those
frames being the Shift (Mens and WSD), Verve (Mens and WSD)
and the CrossRip.
Get out there and sell 'em!
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