Carrollwood Bicycles.

I took a short research trip down to the

Tampa area to speak with dealers and

get updates on what they are looking

for out of products.

Central Florida is a crazy place because

the mainly deal in opposite ends of the

spectrum. You are catering to low mobility

aging baby boomers who are very price

conscious (i.e. we're fighting with the

junk you buy at Walmart) and on the

other end, there is a huge high-end

road/triathlon market with crazy P1

Madone and Speed Concept builds.

To some customers we can't justify how our

$350 Navigator is worth the price increase

over a junk Mongoose. To some customers

there is a 6 month wait-list for a bespoke

$15,000 road bike with a cool paint job

that weighs 13lbs and is made in Waterloo,

Wisconsin.

U.S.A.