I was in charge of organizing Trek's first ever "Bike Show".
Imagine the car shows you see in the parking lots of diners
throughout the summer, but substitute hot rods with custom
bikes and wannabe greasers with incredibly fit people. There
were some historical bikes from Trek's past as well as one-off
prototypes and crazy custom builds. Brat sales went to benefit
the Dream Bikes Foundation and the beer was free.
It was an incredible learning experience. My mother has
always planned events throughout my childhood and I never
understood the amount of stress she was under until this
event. In hindsight, I didn't delegate enough and the front
end visibility was low.
Next year is going the awesome!